Yutori
2025
Project scope
Christian Jenkins came to Mesmerise tired of waiting by the phone for leads to trickle in. His existing website wasn’t reflecting the quality of his work, leaving him frustrated with the impression it gave potential clients.
At the same time, he was launching a new venture, Yutori, and needed a complete brand identity created in time for its debut at the Melbourne Flower and Garden Show. This meant developing a visual and tonal identity that would capture attention at a high-profile event while aligning with his reputation for premium garden design.
During the initial strategy session, Christian mentioned wanting to abandon his existing domain. We advised against it, recognising the value of its existing domain authority, and instead recommended building a micro-authority for Yutori within the current domain.
We designed and built a brand-new, polished website to showcase Yutori, implementing structural SEO improvements to strengthen its foundation and ensure long-term ranking potential. The content strategy focused on Japanese garden design, integrating NLP keywords to capture high-intent search traffic in this niche.
Alongside the website work, we developed the complete Yutori brand identity, ensuring it reflected both sophistication and cultural authenticity. Commercial assets were created for the Melbourne International Flower and Garden Show, giving the new brand a premium presence for its high-profile launch.