
Wilderness Building Co.
2022
Project scope
Kaia from Wilderness Building Co came to Mesmerise looking for a clean and elegant way to showcase his company’s work. In the second year of business, he had completed projects worth featuring but lacked a platform that spoke directly to his ideal clients, architects and high-income families seeking premium considered building services. The goal was to create a website that not only displayed his craftsmanship but also positioned Wilderness Building Co as a trusted, high-calibre choice in the market.
We began with customer persona development and foundational market research to understand the expectations and decision-making drivers of his target audience. From there, we designed a clean, visually-led website that presented his projects with clarity and sophistication.
Structural SEO was integrated to ensure the site could be discovered by high-intent prospects, with pages optimised for relevant services and location-based searches. The result was a platform that reflected the quality of Wilderness Building Co’s work while serving as a powerful tool for client acquisition.