5+
New staff members to meet demand
2,500%
Increase in lead volume
82%
Increase in website traffic
Tony Caulk's Pro Sealers
2023
Project scope
Tony needed the right infrastructure to drive his business forward. Operating from a basic Squarespace website, he was dealing with inflated cost-per-clicks and virtually no lead volume. He required a comprehensive website rebuild and a state-of-the-art marketing strategy that would position him as the premium choice for caulking services in Melbourne and allow him to scale predictably.
We began with foundational market research and competitor analysis, paired with an SEO audit to identify opportunities and set the strategic direction. From there, we designed a high-converting website with structural SEO and NLP-driven content to target high-intent keywords.
To elevate the brand’s presentation, we conducted an on-site shoot to capture content for the hero banner, social media, and other website assets. This helped create a premium, credible visual identity that aligned with Tony’s positioning goals.
We rolled out an omnipresent campaign across Google and Meta, ensuring visibility across all stages of awareness. As a direct result of the increased lead flow and improved conversion rates, Tony hired four new staff members and brought on a full-time admin to handle the workload.