1st
Page multiple high intent commercial/transactional keywords
50%
Increase in phone call enquiries
1670%
Increase in online enquiries
The Sauna Company
2023
Project scope
Alana from The Sauna Company came to Mesmerise needing help to increase the quality of leads and improve conversion rates. She was operating on an old Wix website that, while benefiting from decent SEO, failed to present the brand professionally. The site was disjointed, hard to navigate, and looked like something from 1999.
They needed someone they could trust to handle the migration of content and structural SEO without disrupting search rankings. At the time, Alana was stepping back from the business due to pregnancy and needed everything taken care of without hassle or constant oversight.
We began with foundational market research and customer analysis, including an SEO audit of the current site and key competitors. This informed our strategy for the redesign and content migration. We redesigned the website with a clean, modern aesthetic that reflected the premium nature of The Sauna Company’s products. All existing content, including blogs, was carefully ported over. We removed unnecessary and broken pages, implementing 301 redirects where necessary to preserve SEO value.
To drive lead generation, we created a downloadable lead magnet educating audiences about the health benefits of sauna use. We rolled out an omnipresent marketing strategy across Google and Meta, supported by the creation of NLP-driven service pages targeting high-transactional-intent keywords.
This combination of a polished online presence, strategic SEO, and targeted campaigns positioned The Sauna Company to consistently attract and convert higher-quality leads.