11X
ROAS
$0.67
Cost per click
4.5%
Click through rate
One Season
2022
Project scope
Shani from One Season approached Mesmerise ahead of her summer collection launch.
Traditionally, the brand released one collection each year, with a business model built around wholesale clients, retail stores that purchased her pieces directly.
This time, Shani wanted to take a different approach. She aimed to go to market herself, building demand through her own online store and creating a direct connection with her customers. It meant rethinking her digital presence to not only showcase the new collection but also drive sales and brand loyalty through her own channels.
We began by reviewing One Season’s digital presence and identifying the best way to position the brand as a premium, direct-to-consumer label for its summer launch.
The strategy centred on creating a full-funnel Facebook advertising campaign to drive awareness, engagement, and sales through the existing online store.
We developed tailored creative for each stage of the funnel, from top-of-funnel ads that introduced the collection and told the brand story, to middle- and bottom-funnel content that nurtured interest and converted ready-to-buy customers. Campaign targeting was refined to reach both new audiences and warm prospects, ensuring maximum impact for the launch window.
This approach allowed One Season to generate demand directly with consumers, building brand recognition and driving online sales alongside its existing wholesale model.