1st Page
Ranking for high intent commercial keyword
1300%
Increase in phone call enquiries
300%
Increase in online enquiries
North Bay Building
2025
Project scope
Brett from North Bay Building came to Mesmerise needing a revamp of his Squarespace website and a more effective way to build trust while attracting clients who valued attention to detail and his unique approach to custom home building.
At the time, he had zero visibility and little leverage in acquiring new clients. He needed a growth engine that would position him as the premium choice for custom homes while nurturing leads and establishing credibility from the first touchpoint.
We began with foundational market research and competitor analysis, supported by an SEO audit to identify key opportunities and refine targeting. From there, we built a polished website and carved out a brand tone and identity that conveyed top-tier craftsmanship and trust.
Structural SEO was implemented alongside NLP-driven service pages designed to capture high-intent searches and convert visitors into enquiries. To deepen trust and educate prospects, we created a comprehensive 40-page lead magnet detailing North Bay’s unique process for planning, designing, and delivering custom homes on time and within budget. This included checklists and specification guides to empower prospects with knowledge before engaging.
We then rolled out an omnichannel strategy mapped to stages of awareness and market sophistication, ensuring Brett could consistently attract, nurture, and convert high-value clients.