Mother of Self
2024
Project scope
Kerimé from Hue Therapy launched a new venture, Mother of Self, offering premium CBD oil. She needed an ecommerce store that embodied the clean, minimal, and elegant aesthetic resonating with the Danish market.
To stand out in a growing wellness space, she also needed a defined brand tone and premium copywriting that would exude quality, character, and trustworthiness. Beyond the store, her goal was to educate her audience through top-of-funnel blog content on the grey lines surrounding CBD oil in Denmark, nurturing prospects and positioning Mother of Self as an authority in the market.
We began with foundational market research and customer analysis, including an SEO audit of competitors to identify market gaps and high-intent opportunities.
This groundwork, helped us develop a refined brand tone and conversion-focused copy that reflected the premium nature of the product while building credibility and warmth. We designed and built a polished ecommerce store (Shopify) that balanced visual elegance with clear conversion pathways. Foundational SEO was implemented in both English and Danish to ensure visibility across key markets and audiences.
We also created top-of-funnel blog content to educate readers about CBD oil, addressing its benefits, uses, and legal context in Denmark, while strategically guiding them towards consideration and purchase.
The site was optimised for mobile, with a clean layout, neutral palette, refined typography, and high-quality product imagery that aligned with Danish design sensibilities. Concise, benefit-driven product descriptions reinforced the brand’s quality and purity, while supporting both organic discovery and paid campaigns.