x2
Opened second clinic to meet demand
$23
Cost per lead
25%
Conversion rate
Hue Therapy
2023
Project scope
Kerimé from Hue Therapy came to Mesmerise seeking consistency and stability in her psychotherapy practice. While she had recently launched her business, she recognised gaps in her marketing knowledge and needed expert guidance to establish a strong client acquisition system.
Her challenge was unique: based in Copenhagen, she was targeting a niche audience of expats and English speakers. With ambitions to open a physical location and expand her team of psychotherapists, she needed a different marketing approach that would drive steady demand while building her reputation in a competitive market.
We crafted a tailored SEO strategy designed to address different stages of awareness and search intent, ensuring potential clients could find Hue Therapy whether they were actively seeking psychotherapy or exploring related topics. NLP-driven service pages were created to capture high-intent searches while building trust and authority.
Social media was leveraged to raise awareness, retarget warm audiences, and nurture relationships. Blog content was repurposed into Instagram posts that teased core therapy topics, sparking curiosity and encouraging deeper engagement.
We also supported the rollout of a digital course, designed to help people manage work overload and overwhelm, providing another avenue to connect with her audience and expand her offering beyond one-on-one sessions.