315%
Increase in organic website traffic year over year
412%
Increase in qualified leads
1st
Page rankings across multiple high intent commercial keywords
Frame of Mind
2022
Project scope
Liam and Felix from Frame of Mind approached Mesmerise looking to bring stability and predictability to their client acquisition. At the time, they were operating solely through Instagram, and the flow of qualified leads was beginning to slow.
Without a website or structured strategy, they needed a system that could consistently attract, engage, and convert new clients, giving them a reliable foundation to grow their business beyond social media.
We started by designing and building a premium, conversion-focused website to act as their digital headquarters. The site was structured with clear service pages, strong proof elements, and direct calls-to-action to maximise enquiry rates.
Foundational SEO was integrated from day one, along with high-intent keywords targeting their core services. We also developed a client acquisition strategy that extended beyond Instagram, incorporating a full-funnel approach to capture and nurture leads through multiple channels.
By building both authority and structure, we equipped Frame of Mind to generate leads predictably, expand their reach, and grow without the limitations of a single channel.