1st Page
Rankings for highest intent commercial keywords
160+
Enquiries over 6 months
14%
Bounce rate across 7,500+ website visitors
Flo Landscapes
2024
Project scope
Flo Landscapes came to Mesmerise with a small positioning in the market and a website that was failing to bring in enquiries. Their old Squarespace site was clunky, disjointed, and not reflective of the calibre of work they were delivering.
Operating in the highly competitive and affluent Mornington Peninsula, they needed a strong point of difference, a clear brand tone, and a strategy that would cut through the noise. The goal was to position Flo Landscapes as the go-to premium landscaping company in the region, capable of winning high-value projects consistently.
We began by carving out a unique selling proposition and brand tone that clearly differentiated Flo Landscapes from local competitors. This formed the foundation for a new SEO-optimised website, built with high-intent NLP keywords to capture targeted search traffic.
We optimised the Google Business Profile, helping Flo Landscapes rank on the first page, above major industry authorities, for key search terms. Commercial assets were developed, including a landscape cost calculator and a 30-page educational guide that introduced a novel approach to landscape design, building trust and authority with prospects.
An omnipresent strategy was rolled out, integrating Google Ads and Meta campaigns with a content marketing plan. Search terms from Google Ads reports were used to create dedicated high-intent landing pages, while Meta campaigns leveraged informational blogs and checklists to nurture prospects through different stages of awareness.